You can use this block as a general purpose place to put pictures and text. You could use it for your mission statement, for example.

Edit this block by hovering over it with your cursor and then clicking on the gear that will appear in the upper right hand corner of this block. You'll be able to change the title or remove it. You can also change this description here.

You can turn this block off by selecting "Administer" and then "Blocks" from the black menu at the top of every page. Once there, look for the "General purpose block" and change the region